Lessons Learned:
This was an interesting contest for me. I like contests where I know I won’t need to brace myself before taking the first sip in a tasting. Every one of the bourbons was good. I don’t think I’d say there is anything in here that would warrant a “meh/neutral” rating if it were being tasted alone. That might be a first.
So, what did I learn about each of these?
Ok, right off the bat, I expected a little blowback on George Dickel Bourbon even being in the contest. I got it last year when I included their Bottled-in-Bond Whiskey, and I honestly expected the same this year. I am personally shocked that Dickel won the contest. I honestly expected Old Forester 100 proof to win based on what I thought my personal preferences were. That said, upon reflection, I’m not shocked that the only age-stated bourbon in the batch won the whole thing. It’s hard to beat time in a barrel for making good whiskey. Add in the fact that it was less than $25 and less than 100 proof, and the whole thing just makes me happy. I love an underdog story.
Moving over to the other Championship contender, as stated above, Old Forester 100 Proof would have been my favorite to win the contest at the outset. Not only does it sit in my favorite proof point, but it was also the most expensive of the bunch. Not that price always correlates to quality (that’s one of the reasons we run this contest each year), but it certainly correlates to how much a company thinks people would be willing to pay for something. And that has at least a passing relationship with how good something is, especially with a product that has been on the market for a long time like this. That said, it came in second and won its division. It’s a good bourbon and one that is often on my shelf.
Newcomer Wheel Horse Bourbon handled itself admirably. It didn’t quite have the gusto to knock off a competitor with lots of age on it, but it should hold its head up high. It lost to the eventual champion this year. That’s nothing to sneeze at. It’s good whiskey and a good value. It may have advanced if it had had a different matchup in the first round. I think I’ll be doing a full review of this one in the near future if I don’t drink it all first.
Elijah Craig is a great bourbon. It is more delicate than other bourbons in this list, having neither the age nor the proof of other contestants. Because of that, it doesn’t surprise me that it lost in the first round. But with no comparisons, I'm a happy camper if this is in my glass.
When I think of Buffalo Trace, the old chant from high school sports of “O-Ver-Rate-Ed clap clap clapclapclap.” That isn’t to say that it is a stinker or even a “meh” bourbon. No, it is very good. But when I get comments from people saying that it goes for $50 in their neck of the woods, it’s hard to take it seriously these days. Especially when contrasted with other comparable products. Sazerac won the PR lottery when they got the contract to have Pappy chosen from among their stocks oh-so-many years ago.
I’m just going to copy and paste what I said last year about Old Tub, as nothing has changed in my assessment: “Old Tub reminded me that Jim Beam makes good whiskey. It just needs some proof. Go below 100° proof, and it gets way too nutty for many folks, including me, when the mood isn’t right.”
I didn’t learn much from Old Grand-Dad 114 that I didn’t already know. I knew it was a great bourbon that didn’t cost much, and nothing about that has changed. The proof adds a nice spice to what might otherwise be a lackluster bourbon that would be too grain-forward for my personal tastes. That’s why I like Bonded and 114 so much better than the 80 proof.
Finally, Ezra Brooks 99 is right there with the other bourbons in this group. It was great as a 90° proof. And with that great base, the proof bump makes it an absolute winner. Sure, the price is higher than the now-discontinued 90, but I think the quality went up more. If I’m not buying for content, this is one that I pick up a lot.
Ok, so we have one further contest to take a look at before we put the brackets to bed this year. I retired Wild Turkey 101 from the yearly bracket contest a few years ago. It won every time it appeared until I paired it against other, more expensive, 100-ish proof bourbons during the pandemic. It is literally the GOAT when it comes to inexpensive bourbon. One of the guys I talk to at a local liquor store describes more expensive bourbons using Wild Turkey 101 as the measuring stick. “Is this worth four bottles of Wild Turkey 101?” And I love that. So, I decided to bring it out of retirement to see how this year’s winner stacked up against the old bird. (You may notice it hiding in the back of the photo above.)
Emeritus Round: Whiskey A (George Dickel Bourbon) vs. Whiskey B (Wild Turkey 101)
Pre-Reveal Thoughts: “A” has a lot of oak on both the nose and mouth, along with toffee on the mouth. “B” shows nice cinnamon on the nose and mouth along with some caramel on the mouth. Both have a nice spice.
Winner: Very close, but I'm leaning toward “B” (Wild Turkey) in the Emeritus Contest.
Now that we are done, it’s time to turn the page to the future. Next week, we will look at the samples that have been stacking up while the contest was going on. As much fun as this was, it’s fun to try new bourbons, too.
Once again, congrats to George Dickel 8-Year-Old Bourbon on their 2024 Championship!
